Privacy Policy
Effective date: August 22, 2026
This Privacy Policy explains how SOUTH POINT LLC ("South Point", "the Company", "we", "us") collects, uses, shares and protects personal information in connection with the website southpointcloser.com (the "Site") and the inquiry, audit and proposal processes that begin on it. It applies to visitors of the Site and to the people who contact us through it. It does not replace the specific data-processing terms of a signed client agreement, which govern once an engagement begins.
1. Who is responsible for your data
The controller of the personal information described in this policy is SOUTH POINT LLC, a limited liability company with registered address at 1209 Mountain Road Pl NE Ste R, Albuquerque, NM 87110, United States. For any question, request or complaint about personal data, write to info@southpointcloser.com. We answer data inquiries from the same small team that operates the practice; there is no external data-protection officer, and none is required for an operation of this size and nature.
2. Categories of information we collect
Information you provide directly. When you submit the contact form (on the home page or the contact page) we collect: your full name, company name, work email address, company website (if you choose to give it), the option you select for the service you are interested in, the qualification ranges you select (volume of qualified sales conversations and, where the form asks for it, typical offer price), the free-text message you write, the language of the page you used, and the record of your consent (the checkbox state and a server-side timestamp). If you email us directly, we receive your address and whatever your email contains. If we hold a fit call or review recorded sales calls you send us, we process the information contained in those materials under the terms agreed with you at that point.
Information collected automatically. Our web server processes the technical data any web server processes to deliver pages: IP address, browser type and version, operating system, requested URL, referring page, and date and time of each request, together with standard security and error logs. This data exists for security, abuse prevention, debugging and capacity planning. We do not use it to build advertising or behavioral profiles, and this Site contains no third-party analytics, advertising pixels or tracking scripts of any kind.
Information we do not collect. We do not knowingly collect government identifiers, financial account numbers, health data, biometric data, precise geolocation or any other sensitive category, and we ask you not to include such information in the free-text message field.
3. How we use personal information
- To respond to your inquiry, assess fit, and answer your questions.
- To schedule and hold fit calls, and to prepare written call-review audits and proposals you request.
- To maintain ordinary business records of communications and of consent.
- To operate, secure and debug the Site, including spam filtering on the contact form (honeypot field and server-side validation).
- To comply with legal obligations that apply to a US business, such as accounting and tax record-keeping.
- To establish, exercise or defend legal claims, should that ever be necessary.
We do not use your data to send marketing communications you have not requested, we do not sell it, and we do not run advertising or remarketing anywhere on this Site.
4. Legal bases (GDPR / UK GDPR)
Where the EU General Data Protection Regulation, the UK GDPR or a similar law applies to a visitor, our legal bases are: consent (Art. 6(1)(a)) for processing contact-form submissions, given through the mandatory consent checkbox and withdrawable at any time; pre-contractual steps taken at your request (Art. 6(1)(b)) for fit calls, written audits and proposals; legitimate interests (Art. 6(1)(f)) for securing and operating the Site, preventing abuse and keeping ordinary business records, interests which are not overridden by your rights given the limited, business-context data involved; and legal obligation (Art. 6(1)(c)) for records we must keep under applicable law.
5. Who receives your data
We do not sell personal information and we do not share it for cross-context behavioral advertising. Your data is disclosed only to:
- Our hosting infrastructure. The Site and its contact-form mailbox run on server infrastructure operated for South Point; form submissions are delivered by email to our own mailbox on that infrastructure. No form data is sent to third-party form services, CRMs or marketing platforms from this Site.
- Professional advisers (lawyers, accountants) under confidentiality duties, where a specific matter requires it.
- Public authorities, where a law, regulation, subpoena or court order requires disclosure, or where disclosure is necessary to protect legal rights or safety.
- A successor entity, if the Company is ever party to a merger, acquisition or asset transfer, in which case data would remain subject to commitments materially consistent with this policy.
6. International transfers
South Point is a United States business, and data submitted through the Site is processed in the United States and/or the European Union, where our hosting infrastructure operates. If you write to us from the EEA, the UK or another jurisdiction with transfer rules, your data will be processed outside your jurisdiction. Where such a law requires safeguards for a transfer, we rely on the mechanisms available for it — including contractual protections with our infrastructure providers and, where applicable, your explicit informed consent expressed by contacting a US company directly.
7. How long we keep it
- Contact-form and email inquiries that do not lead to an engagement: up to 24 months from the last exchange, so that context is available if you return, and then deleted.
- Consent records for submitted forms: kept as long as the related inquiry data, as evidence that consent was given.
- Records connected to an actual client engagement: for the duration of the engagement plus the retention periods required by US accounting, tax and contract-law obligations (typically up to 7 years).
- Server security and access logs: short rotation periods defined by the hosting configuration, typically a few weeks.
When a retention period ends, data is deleted or irreversibly anonymized.
8. Security
We apply reasonable administrative, technical and organizational measures proportionate to the data we handle: HTTPS/TLS encryption for all Site traffic, server-side validation and anti-spam controls on the contact form, access to the inquiry mailbox restricted to the people who need it, patched and monitored server infrastructure, and no storage of form data in third-party marketing systems. No online system can be guaranteed absolutely secure; if a breach affecting your personal data ever occurred, we would notify you and the competent authorities as applicable law requires.
9. Your rights and how to exercise them
Depending on where you live, you may have the right to: access the personal information we hold about you and receive a copy; correct inaccurate information; request deletion; restrict or object to certain processing; receive your data in a portable format; withdraw consent at any time, with effect for the future; and lodge a complaint with a supervisory authority (in the EEA, the authority of your member state; in the UK, the ICO).
To exercise any right, email info@southpointcloser.com from the address the data relates to, or provide equivalent identification if you write from a different one — we verify identity to protect your data, not to create friction. We respond within the timeframe applicable law requires (one month under GDPR, 45 days under most US state laws, in each case extendable where the law allows). Exercising a privacy right never affects the service or the answer you receive from us.
10. US state privacy laws
Where a US state privacy law applies (including the California Consumer Privacy Act as amended by the CPRA, and the laws of Colorado, Connecticut, Texas, Utah, Virginia and similar statutes), the categories of information collected, purposes and recipients are the ones described above. This Site does not "sell" or "share" personal information as those terms are defined in such laws, does not use personal information for targeted advertising, and does not process sensitive personal information beyond what you voluntarily include in your message. You may exercise access, correction, deletion and portability rights through the contact address above, and you will not be discriminated against for doing so. Because we do not sell or share data, there is no opt-out to offer, and we honor this position for browser opt-out signals such as Global Privacy Control: there is nothing to opt out of.
11. Children
This Site is directed to business and professional audiences. It is not directed to children under 13 (or the higher age applicable in your jurisdiction), and we do not knowingly collect personal information from children. If you believe a child has provided us data, write to us and we will delete it.
12. Third-party links
The Site may link to third-party websites. Their privacy practices are their own; this policy does not cover them, and linking does not imply endorsement.
13. Changes to this policy
We may update this policy when the Site, our processing or the law changes. The current version, with its effective date, is always published on this page. For material changes affecting data already collected, we will take the additional steps applicable law requires.
14. Contact
SOUTH POINT LLC — 1209 Mountain Road Pl NE Ste R, Albuquerque, NM 87110, USA. Email: info@southpointcloser.com.